Director, Destination Marketing


: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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The Global Marketing team bringsto life the unique promise of Hilton's portfolio of brands by defining,creating, and delivering exceptional multi-channel marketing campaigns designedto drive business results.

What will I be doing?

The Director will be responsible for leading, coaching and supporting a Regional Destination Marketing Team.

Crucial to this role is developing, driving and executing the regional marketing strategy in support of three key destinations: New York, Boston and Philadelphia. Responsibilities will include (1) Develop strategy and approach for defined destination(s) (2) Build in-market relationships and partnerships in line with business goals (3) Drive traffic and reach through content strategy (4) Leverage destination assets and relationships to support group business (5) Communicate value of destination marketing and Hilton marketing engine to key internal and external stakeholders (6) Manage business KPIs in support of commercial performance

People management and talent development are also critical to this role. This will include ongoing staffing and hiring decisions. The Director will need to effectively lead a team spread across multiple physical locations with a mix of office-based and remote-based Team Members. The Director will be responsible for not only creating a high-functioning team with a positive culture, but also helping grow and develop our future leaders.

More specifically, you will:


Ensure each destination has a tailored annual marketing plan aligned to seasonality, key demand drivers, tentpole events and business needs


Partner with colleagues in other primary and secondary destinations to build outbound source-market activity across markets.


Cultivate and leverage key in-market relationships, partnerships and resources (CVBs, DMOs etc)


Develop and craft local partnerships that differentiate Hilton in the marketplace, extend our reach and drive affinity for the Hilton brands


Lead and execute partnership activity including: placements in partner marketing channels, social media, content development, contests/sweeps, hospitality/client entertaining, exclusive discounts, etc.


Develop organic content strategy and curate unique and engaging content that supports our SEO goals and inspires consumers for their next trip


Manage site content on a regular basis to hone for seasonality and to drive KPIs


Partner across the sales organization to promote the destination and drive leads through group activations and other sales partnership activity


Promote destination marketing activities and the benefits of the Hilton marketing engine to destination hotels, internal stakeholders, management companies and owners


Lead market communications through a series of regular, established touchpoints (in person, phone, webinar, newsletter)


Collaborate across the organization (brand marketing, enterprise marketing and Honors) to leverage destination marketing assets for wider company goals


Ensure destination activities best support commercial performance for the market


Manage and track spend against destination budget


Build and sustain an entrepreneurial and agile team culture


What are we looking for?

We are looking for visionaries, who are passionate about creative promotions and who love to have the opportunity to create dynamic campaigns. We believe success in this role will demonstrate itself through the following attributes and skills:

  • Strategic Thinking& Decision Making

  • BusinessPerformance & Accountability

  • Communication

  • Leadership &Coaching

  • Influence & Collaboration

  • Creativity &Innovation

  • Project Management

  • RelationshipManagement

  • Entrepreneurship/Selling

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Ten (10) years overall experience in related roles

  • Five (5) years in integrated marketing and/or digital marketing

  • Five (5) years in an advertising, marketing, or media purchasing role

  • Five (5) years presenting findings (story-telling) to internal and/or external customers and providing strategic recommendations

  • Effective time management and project management skills

  • Proficient in Microsoft Office Suite

  • Travel as required

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

  • BA/BS Bachelor's Degree

  • Seven (7) years experience in integrated marketing and/or digital marketing

  • Seven (7) years of experience reviewing data, manipulating data and developing insights

  • Seven (7) years presenting findings (story-telling) to internal and/or external customers and provide strategic recommendations

  • Effective time management and project management skills

  • Proficient in MS Office Suite

  • Hospitality experience preferred

What will it be like to work for Hilton?

Hilton is the world's leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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